Posted in Guides, Industry July 24, 2018
Mobile Casino UX – Improving Customer Experience, One User-Friendly Element at a Time
Mobile casino gaming is now the new platform where casino operators and game developers take turns to impress and engage consumers. While brick-and-mortar casinos and its online counterparts are still in the business of providing non-stop casino action and entertainment, the mobile platform is getting all the boost right now, with players getting all the perks and rewards. According to a number of studies, mobile gaming is on the rise, and expected to dominate the gaming industry. In fact in the United Kingdom alone more than 40% of the market is controlled by mobile gaming. These recent studies and statistics clearly underscores the growing trend – mobile gaming is now the biggest area to motivate and retain customers and players. So the challenge is now on the casino operators and industry stakeholders, as they try to come up with great services and solutions that can impress customers through a memorable mobile casino user experience (UX).
Users and casino players are now tech-savvy, and they have expectations and needs to be addressed at all times. Now, if one service fails or is not available, or a service takes too long to load, users and casino players will leave, and look for another provider. But the good news is that a number of smart and responsive casino operators are taking note, and they are now at the forefront of delivering not just exciting mobile casino games, but a memorable mobile casino UX as well.
Mobile Payment Apps Now Available Which Simplify Payment Requirements
When it comes to casino and online gaming, players require a dependable payment platform. Often, the most popular online casino operators are those that offer a diverse payment selection, and process these payments in a fast and secure manner. Now, this is also possible with mobile gaming, with a number of mobile payment apps simplifying the transactions. Popular mobile payment apps that can now simplify the transactions and the mobile casino experience for players are Trustly, PayPal and Skrill. With these mobile apps, players and casino enthusiasts can keep track of their funds, and fund accounts in a mobile and most secured manner. Most of these apps allow players to keep track of the funds and account activity. For example, if one funds a mobile casino account, an instant notification will be sent. More importantly, these payment apps like Skrill and Trustly offered secured and protected transactions at all times, thanks to the use of the highest level of encryption technologies. To use these mobile apps, players and customers are advised to download the apps on the App Store or Google Play, depending on the smartphone. Other payment apps like Trustly does not require the download of the app – just choose the bank, log-in using the access codes in a secure and encrypted connection, choose the account before confirming the transaction on a mobile platform.
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Movement to HTML5 Slot Games
User experience in mobile gaming is about to improve more thanks to the full-blown support for HTML5 technology on slots games. While Flash changed the way games are enjoyed online, things are changing for the better with the use of HTML5 technology. There are two main reasons why this technology is better and can improve user and player experience on mobile entertainment. One, HTML5 is known for its fast loading time, which means that players will no longer have to wait longer. This is possible thanks to asynchronous loading of assets, where parts of the game are loaded at a time. Two, the HTML5 technology easily adapts to your device, no matter what the operating system is. Whether you are using an Android, iOS, a smartphone or tablet, slot games that run on HTML5 are know to operate in a seamless manner. These types of slot games can work almost anywhere, provided that there is a mobile device, a high-speed internet connection and a compatible browser. But one should keep in mind that not all browsers that are available in the market supports he HTML5 technology. But with more than 70% of all online slots now running on HTML5, it should not take long for the remaining browsers to take notice.
More than the comfort and flexibility offered by mobile gaming, the reasons discussed above are creating an environment for players to choose and love mobile gaming. With friendly and secure mobile payment facilities and the increasing use of HTML5 technology, players and enthusiasts can now count on a mobile gaming experience that is truly responsive, player-focused and memorable. With these latest developments, it is no longer surprising to know that mobile gaming is now the choice of many for a memorable and exciting casino entertainment.
