Posted in Industry May 29, 2020

Increase of Roulette Search Terms During COVID-19

Online roulette sees a surge of new players as key search terms increase during UK lockdown. New research shows Google searches for ‘online roulette’ and ‘how to play roulette online’ jumped 253% and 227%, respectively. 

Examination of web analytics data and Google Search Trends has shown that online roulette attracted a surge of new players as British citizens turned to the game to pass the time during the lockdown. Some bettors who suddenly couldn’t go to brick-and-mortar casinos to play slot machines, roulette, or card games are migrating to online casinos as COVID-19 shuts down all large gatherings.

What’s more, with the COVID-19 pandemic stopping nearly all live sports, sports betting aficionados are also looking for new ways to entertain themselves.

An industry insider who works for a payment supplier who handles over 20 betting websites across the United Kingdom, says the shift to online casino games like roulette and poker has been quick and almost universal. “There’s been a clear change in people’s mentality since there is no sports betting”, he told us and decided to remain anonymous. 

The online roulette network GGPoker, which conducted the research, found that in the month following the introduction of lockdown in the United Kingdom there was a 253% month-on-month spike in online searches for ‘online roulette’, while queries for ‘online roulette real money’ jumped by 235%.

At the same time, online queries for ‘how to play online roulette’ and ‘online roulette best practices’ rose 205% and 143%, respectively. ‘Online roulette rules’ rose by 93% and ‘roulette inside bets’ climbed by 170%. 

New players were also enquiring about roulette paying odds — searches for the top four types of roulette bets were also going up:

  • Straight up (47%)
  • Dozens bet (106%)
  • Street bet (67%)
  • High or low bet (53%)

GGPoker’s own data shows interest in online roulette is up by 93%, as they measured an increase in sessions on its United Kingdom website, which led to a 103% increase in new players. 

Jean-Christophe Antoine, head of the GGRoulette Network, said — “With people searching for ways to pass the time and relax during the current situation, it isn’t surprising that popular entertainment activities like online roulette have seen a substantial increase in interest over the past couple of months. We expect that online roulette engagement will continue to rise, and we look forward to seeing how the market evolves as a consequence of new and old players alike continuing to refine, advance and adapt their online skills.” 

Although the influx of online roulette traffic and new roulette aficionados has been beneficial for roulette websites and networks, it looks like the interest in the game is already beginning to wane as lockdown measures gradually decrease.

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