Women and Online Casino Gaming - Rethinking the Relationship Through the Years
Posted in Industry May 25, 2017

Women and Online Casino Gaming – Rethinking the Relationship Through the Years

When one thinks of casino gaming and entertainment, the common perception is that it’s a male-dominated world, where women are relegated to the sidelines. This is partly true, especially during the first few years of internet gambling and entertainment. A number of studies and surveys have been conducted in the past, and all these show the dominance of men over women when it comes to participation and engagement in online casino gaming. For example, a study conducted by the ‘Victorian Responsible Gambling Foundation’ shows that men gamble more compared to women. Although this study was focused on the players from Australia, one can say that it also mirrors what is happening in other regions and territories.

Women are Starting to Explore the Casino Games, from Slots to Bingo

And when one takes a look at the reasons, motivations and the kinds of games played, the disparity between the two sexes can be seen as well. For example, it is said that men tend to gamble more because of financial, social and entertainment reasons while the women players are expected to play more for charity, or because they want to relieve their stress, boredom or pressure from life itself. This is the main reason why men tends to play classic casino offerings like baccarat, poker and roulette, and women play bingo and slot games. Women are also more into competitions, raffles and lotteries.

Although men dominate the gaming industry, there are signs that women are starting to boost its participation, and this bodes well for the future of the industry. Thanks to new technologies and the anonymity of the casinos and games, both men and women can now enjoy the games freely. In fact, there are now online casinos that are designed to be more fun and feminine, which clearly targets the female demographics. These casinos offer the traditional fun casino games that are popular among women, like slots, bingo and other instant win games.

Rise of Women Leaders in Casino Gaming

But more than as players, women are also starting to make their presence felt in the industry as the workers behind the scene, the designers and marketers of casino games and services. Although women are traditionally employed in entry level casino positions and as professional casino dealers, many women are now finding roles in top-tier management positions. Today, it is no longer surprising to know that there are a number of women executives working for top casino operators, holding important positions. For example, Åsa Bredin is the Chief Development Officer of NetEnt, making her one of the most powerful women in Sweden.

WIG – Rewarding Women Participation Through Gaming Awards

As a testament to the growing influence and participation of women in casino gaming and entertainment, the industry has even created a special awards show dedicated to women in the internet gaming sector. This gaming awards called ‘Women in Gaming Awards and Networking and Events’ or WIG, and it serves as a great opportunity for stakeholders to recognize the contribution of women in the industry, not just as players, but as innovators and workers. This year, it will be the 8th Women in Gaming Awards, and will be held on May 12, 2017 at the Savoy Hotel in London, United Kingdom. Some of the categories that are covered and shall be awarded to women in the industry are Affiliate Manager of the Year, B2B Excellence Award, Best Place to Work, Diversity Award, Employee of the Year, Innovator of the Year and Inspiration of the Year to name just a few.

The Women in Gaming (WIG) Award is actually part of the International Gaming Awards, a yearly gaming event that rewards the best performers in the business. The award-giving body has been designed to elevate the work of stakeholders, and in the process reward them for their contribution in the casino gaming industry. And the way things are shaping out, the next awarding ceremony for the women in the industry is expected to be a hit once again. It has been reported that the ceremony has been sold out days before the actual event at the Savoy. For this year’s awards, the list of sponsors include Play’n GO, Playtech, NetEnt and the Ritz Club. Last year, Frida Östberg from NetEnt took the award for Industry Pride of the Year and Lydia Barbara from Microgaming took home the Innovator Award of the Year. The other recipients were from Mr Green Casino, IGT (WagerWorks), Tipico, Aspers and Playtech.

The growing number of women, and the awards system for women involved in the business are a testament to its important role in promoting casino gaming. Gone are the days when women are in the sidelines – today, women take active roles in the industry not just as players, but as developers, content creators and decision-makers as well!

At HitCasinoBonus.com we are truly welcoming this exciting industry transformation!

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Åsa Bredin, Net Entertainment, NetEnt, Playtech, WIG, Women in Gaming


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