Posted in Industry February 10, 2020

Casumo Launches Its First Sportsbook

UK punters rejoice – the wait is finally over! After much anticipation, Malta-based casino operator Casumo launches its first sportsbook in the UK which will be made available on mobile, desktop, and via the Casumo sports app. 

The news of expansion didn’t come as a surprise since the company has made quite a name for itself in the UK gambling industry, and it was only a matter of time before they step into the sports betting realm. Now, the company is finally gaining a foothold in the Isles and, to kick start the operation, Casumo decided to offer a special promotion for newcomers. Every new player will be offered a £10 free bet for a qualifying deposit of over £10 on any in-play or pre-match sports market.

Commenting on the promotion, UK Country Manager Greg Tatton-Brown said: “It’s a clear and straightforward offer, which is aligned with the experience that the product has been developed to provide sports betting made simple. I’m excited to be able to bring Casumo’s approach to UK sports fans. We have put the player front and centre in the development of a sportsbook product that is approachable and user-friendly.”

Personalised Betting Experience

Thanks to Kambi, the provider of innovative software for Casumo sportsbook, customers will be able to easily personalise their betting experience. Casumo’s mobile-friendly platform features a live lobby which can appeal to the taste of the most demanding punters, allowing them to catch all the action in real-time. And the betting offer is not limited to rugby or football – there is a wide variety of other sports available as well. 

Furthermore, there’s also a Bet Builder function that is quite popular among the betting community nowadays. If you’re an adept punter who knows precisely what elements of the game you want to bet on, this option allows you to forge your own betting combinations, putting any number of selected markets in play. This feature is (for now) available for specific significant events only. 

Casumo Takes European Betting Market by Storm

Casumo sportsbook is not entirely new to Europe. It was first launched in Sweden and Germany in 2019. The initial plan for the sportsbook has been to start operations in time for the 2018 World Cup. However, the company has decided to postpone the launch to give it more time to carry out specific improvements to the platform. 

According to Casumo UK country manager Greg Tatton-Brown, the goal of the newly-founded sportsbook is to make sports betting “clear, straightforward, and as simple as possible. We have put the player front and centre in the development of a sportsbook product that is approachable and user-friendly.”

Supporting Responsible Gaming

Last year, Casumo signed on as the principal partner of Reading FC. The Royals’ 2019/20 will be decorated with the Casumo logo. The two organisations have worked together to support responsible gambling and raise funds for GamCare’s BigDeal Programme. A press release from the casino claims that 50% of Casumo’s adverts throughout 2019/20 have focused on spreading awareness about responsible gaming.  

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