Posted in Industry April 12, 2018
Bethard Group Signs Ibrahimovic – Signals a Bold Move for the Company
In an unprecedented move, Bethard Group has announced the hiring of football star Zlatan Ibrahimovic last March as its new co-owner and ambassador. To celebrate the acquisition of a new talent and a spokesperson of the company, Bethard Group even released a video showcasing the many talents and skills set of the football legend. According to the company, the entry of Ibrahimovic into the management can help the company in its strategic positioning in top European markets as it prepares its massive expansion and branding by 2020.
His entry into the company was met with surprise, especially among watchers and industry insiders who have followed the career of the football star. In his past interviews, Ibrahimovic have shared that a number of sports and betting companies have already contacted him, offering him to work for the company and become its ambassador in a growing gaming industry. In his statement, he shared he found no compelling reasons to join these companies. But with Bethard, he admitted that something different was present, and this was the main reason why he made the decision. He explains that the company shares the same Swedish rooms, and that he appreciates the company’s commitment to do things differently. With the signing of the deal, Ibrahimovic becomes a brand ambassador of Bethard, which will definitely boost the branding of Bethard in key European markets.
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How Ibrahimovic Fits Into the Brand
Zlatan Ibrahimovic is a certified star, and his considerable following and branding can definitely help boost the portfolio of the company. In a statement, the Bethard management shared that it was a bold decision on their part to acquire the services of the star player, but they are more than happy to start a productive partnership. Ibrahimovic is seen as an outstanding brand ambassador and with a stake in the company, it is believed that he will also do his share in boldly pushing for corporate interests. Ibrahimovic, who recently joined the LA Galaxy from Manchester United is expected to be the main spokesperson of the company in its quest to become a regional player by 2020. As part of its corporate plans, Bethard is planning to get a license in a number key European betting markets.
Before he officially signed up with Bethard, Ibrahimovic faced rough waters thanks to his association with the company. The player was previously the subject of investigation by the Football Association for his links with the company when he was still a player under Manchester United. Based on the rules of the English FA, active players of its member teams are not allowed to promote, consult or even be associated with betting companies. But with the recent decision of Ibrahimovic to sign up with Major League Soccer, or MLS, this paved the way for the player to formalize his ties with Bethard, without having to worry about the possible disciplinary action that may be imposed by the English football organization.
Distinguished Career, Assured in Sports
Although Ibrahimovic has signed a contract with the Galaxy, he is nearing the end of his long career in football. From his native Sweden, he managed to visit and play for the Netherlands, Italy, Spain, France and England, and it seems that Los Angeles in the US may be his last. Zlatan boasts a distinguished career, and have earned more than 400 club goals in all competitions he participated in Europe. Thanks to this achievement, he enjoys massive popularity in Sweden, with some calling him their ‘greatest player’. With a move to Bethard, Zlatan is assured of longevity in the sport, at least on the business side. The contract is also a show of support for his native Sweden, as he helps a Swedish company expand beyond the local soil, and grow the brand in different parts of Europe and the word.
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